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UK’s Endemol Games And Blueprint Gaming Enter Into A Partnership Agreement

The United Kingdom’s Endemol Games, which specialises in producing branded casino content for land based, mobile and online platforms, and Blueprint Gaming, who are also United Kingdom based and have a focus on the supply of digital content and gaming machines, have this week announced the details of a new partnership agreement which will see the two gaming entities working together for the very first time.

Details Of The New Partnership

Under the terms of the new agreement, Endemol Games, which is a subsidiary business which operated under the umbrella of Endemol Shine UK, will join forces with Blueprint Gaming, and begin the development of a number of brands and titles that Endemol Shine UK currently hold the licensing for, as well additional content which comes to the deal through third-party arrangements.

The content and product of this new deal will enter into the gaming world courtesy of a distribution deal that Endemol Gams and Blueprint Gaming have struck, which will see it become available to gaming companies and customers courtesy of Blueprint Gaming’s remote gaming server, which already provides content to a number of casino game operators.

The Rational Behind The Decision

Branded and licensed slots are growing in popularity in the land based and online casino market, with major players including Microgaming and Net Entertainment continuing to roll out content based upon these themes.

So it seems to us that this new partnership deal is pretty wise business by Endemol Games and its parent Endemol Shine UK, who are seeking a wider audience for their gaming and branded content, and by combing with Blueprint Games who already have the experience and pre-existing systems in place, this goal will become a likely possibility.

What Type Of Games Should Players Expect?

Endemol Games already has a proven track record with branded content online slots machines with some of their existing titles including Big Brother, Catch Phrase, and The Million Pound Drop.

This new deal between Endemol and Blueprint Gaming will see more of the same, with a game based on the Deal or No Deal television franchise already completed, and a new slot on the way which will be based on the Austin Powers movie franchise, which is itself a product of a deal that Endemol Games has struck with the entertainment mega-giant Warner Bros.

After the arrival of these two new titles, gamers can expect a steady stream of new well-known branded and licensed slots to follow from the newly formed partnership – throughout this year and into the future.