Established in mid noughties, NYX Interactive is a Stockholm-based company that spearheaded the industry-wide switch from legacy casino systems to open platforms that don’t require a software download and that allow gambling sites to offer products designed by different software providers.
Following the fusion with NextGen Gaming, NYX became a massive company that supplies dozens of operators with online casino games as well as poker, bingo, sports betting and lottery-related products. NYX software is well known for being highly customizable and modular, which makes it very easy to integrate with most of the modern high-profile casino packages.
NYX Interactive Online and Land-based Slots
NYX has been founded to compete on the online gambling market, so it should come as no surprise that the games produced by this company aren’t associated with land-based casinos. The online products on the other hand have been designed from the ground up for maximum compatibility with all the popular types of hardware and gambling platforms.
This means that NYX slots are guaranteed to perform well on systems as diverse as Windows PC and Mac. The mobile NYX Move platform follows the same design philosophy and brings some of the greatest NYX slots to iOS, Blackberry and Android.
NYX Interactive Slot Game Reviews
NYX used to develop its own slots before the merge with NextGen Gaming, but nowadays the company focuses on bingo, lotteries and social gaming instead. Since NextGen Gaming post-merge slots are still being published under the NextGen brand name, this review is going to focus on NYX slots that have been produced before the merge in order to avoid confusion.
While many of those games are still available on multiple online casino sites, there’s no denying the fact that they simply haven’t aged all that well in terms of graphics and gameplay. In fact, once you play a few pre-2011 NYX games you’ll probably stop wondering why the company made the decision to continue promoting the NextGen brand. It’s not that the old NYX slots were awful – it’s just that the NextGen games are a significant improvement in every possible respect.
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Reception by Players
As you’ve probably already guessed, NYX games were fairly innovative and popular in the mid noughties, but nowadays they simply fail to impress.
Since the nostalgia factor is virtually non-existent in the case of those slots, most of them have been already forgotten due to the fact that the online gambling market is packed with better alternatives.
Most Popular NYX Interactive Slot Machines
The most popular pre-merge NYX Interactive slots include Pirates Curse, Cherries Diner, My Perfect Date, Funland Festival, Haunting Harry and the Great Atlantic Quest.
All of those games were fairly standard at the time, so if you’re looking for a smooth old-school video slot experience, you might want to give them a spin or two. Otherwise, we recommend sticking with the modern NextGen slots, such as 300 Shields, Crocodopolis, Doctor Love, Dolphin Reef, Medusa or Snake Charmer.
Company History
NYX Interactive was founded in 2006 in Stockholm, Sweden. As mentioned above, the company’s primary goal was to popularize open, browser-based iGaming solutions. NYX’s ideas quickly caught on in the industry, which shouldn’t be all that surprising since the paradigm shift actually benefited everyone, including the biggest software developers.
Since NYX products were such an attractive option at the time, the company managed to sign many important partnership deals with regulated gambling operators and expand its library of games. If that wasn’t enough, the people at NYX understood the importance of mobile and social gaming, which allowed the company to secure a significant share of those markets.
The future of NYX was looking pretty bright even back then, but the company certainly wasn’t planning on stopping there. In 2011, NYX Interactive formed the NYX Gaming Group by merging with NextGen Gaming, an extremely talented Australia-based online slot game manufacturer.
This decision proved to benefit both of those companies, as it allowed NYX to offer superior slots to its long-time partners while simultaneously enabling NextGen to reach broader audiences with its excellent games.
Outlook and Latest Developments
Nowadays, the NYX Gaming Group is widely considered to be an iGaming industry powerhouse. The company has several offices in Stockholm, Sydney and Las Vegas, which are supported by the commercial office, which is located in London.
In April 2015, NYX Gaming Group has reported that its 2014 revenue increased by 46% over the previous year, totaling at $27.3 million. The increase was attributed to the exponential growth in new customers and the recent purchase of the Ongame poker platform from Amaya.
Most industry experts believe that NYX still has plenty of room to grow. While we aren’t entirely sure whether those predictions are right or wrong, we know one thing for certain – exchanging the NYX-designed slots for NextGen games wasn’t a bad idea at all.
